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“A man should look for what is, and not for what he thinks should be.”
-Albert Einstein
Why Fortune Management
As you consider who to engage for planning assistance, it becomes very difficult to separate “what is” from “what…should be.”
We think Professor Einstein was suggesting that you look to the “why” of both the people and their employers. Why do they do what they do? Who or what is their highest priority? Who pays them? For what? What does that tell you about their values?
Fortune Management, LLC is a fee-only, independent financial planning and investment management firm based in Raleigh, NC. Fee only means we have only one source of compensation – our clients. That very simple arrangement explains not just who’s our top priority but who is our only priority.
Fortune is independent. There is no individual or entity standing between us and our clients. We answer to no one except our client. No sales managers, no Home Office executives, no money managers, no one.
Unlike brokerage firms and banks, we don’t operate investment banking and security underwriting profit centers. For many banks and brokerage firms, those activities are the real money makers but inherently, they are also a significant potential source of conflict of interest.
But for financial and investment planning clients, securities underwriting delivers nothing of value to the advisory relationship most clients want.
Our values and our work is client-centered, and it’s not hard to spot. Wealth management services to affluent individuals who want to delegate some or all of the responsibility for managing the structure of their financial affairs and its on-going supervision is what we offer. We do that, to a fiduciary standard, with expertise, the perspective of experience, innovative thinking and professional collaboration.
Despite the advertising slogans, “what is” in many cases is clearly not client-first. If it were, you would hear “Yes!” when you ask “Are you and your broker/dealer acting as a fiduciary in every aspect of your relationship with me?”
Instead, batteries of lawyers are employed and millions of dollars spent to legally side-step being cast as a fiduciary. Why? Our guess is that it’s all the revenue, operational, regulatory and legal drawbacks to requiring behavior that puts the client’s interests first – always.
But with Fortune, what you see is what you get. Independent, personal, highly customized, fee only financial advisory and management with clarity and accountability to a higher standard.
